The Rubric is the second phase of Entreprising and reviewing The Best Business Books from The List.

You can see an example of The Rubric in practice in my Ask for More Review.

As a business owner, I was struggling to figure out which business books to read, and the order in which to read them. I figured I wasn’t alone.

That’s why I created The Best Business Books List.

But The List uses an algorithm to weight and rank books; the books don’t then review themselves. And comparing reviews across books doesn’t really work, since it’s like comparing apples to oranges…

I decided to systemize the review process, and share the results.

Enter The Rubric

The Entreprising Rubric uses 37-aspects to evaluate each book in 6 sections; arguments, practicality, enjoyability, readability, resources, and rhetoric.

Did you know…

The Rubric is included in Entreprising’s Better Bookmark System. Assigning relative scores to all your titles is as simple as answering a few questions, and the table calculates the score for you. Snag your copy here.

The Rubric by Section


The first section of considerations aims to evaluate the arguments presented in the book; or how logical the book is.

  • If the book is full of explanation and solid reasoning for making the recommendations it makes or the shoulds it offers, it will score high.
  • If the book is full of platitudes or refuses to back up conclusions with solid and sound premises, it will score low in this section.


The second section of considerations aims to evaluate whether the book is useful beyond reading and understanding.

  • If the book can or will have an effect on the way you operate with respect to business, it will score high.
  • If there is little that can be taken from the book and applied to your life or business, then it will score low.


The fourth section of considerations aims to evaluate how enjoyable the book is to read.

  • In this section, more is more, and less is less.


The third section of considerations aims to evaluate the effort it takes to read the book.

  • If the book is easy to read and can be picked up and understood at any reading level or business acumen level, it will score high.
  • If the book is difficult to read, or if it needs a great deal of prerequisite or preface reading, it will score low.


The fifth section is all about external resources.

  • If the book doesn’t rely on external resources at all, or the resources are not gated, readily available, and of high quality and useful, it will score high.
  • If the book is heavily dependent on external resources, and they’re gated (you have to trade information or money to get them), not readily available (broken links), or not of high quality, the book scores low.


The fifth section of considerations aims to evaluate the persuasive efforts of the author.

  • If the book is valuable in and of itself and is only trying to persuade you of the ideas it contains, it will score high.
  • If the book is a “tripwire,” intending to get you to buy more books or other products or services, or to convince you of something that is not explicit in the ideas of the book, it will score low.

The Rubric and Reviews

I use The Rubric scores to guide my writing of reviews that can be compared on the six sections above. Combining The List with The Rubric Reviews is a great way to help decide which business book to read next.

Need Help Finding Your Next Business Read

Give me a shout at, and I’ll do my best to find you that perfect business book for where you are.

And of course, any questions, comments, concerns, and speeches should be sent along as well.