My Building A Story Brand Review is based on The Rubric.
I began reading Building a Story Brand by Donald Miller on 2/15/2020 and finished 2/25/2020.
This review is based on my first reading of the book.
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Building A Story Brand Review – Arguments
Donald Miller presents solid argumentation for his brand of marketing advice in Building A Story Brand. Basically, stop boring customers if you want them to buy from you.
And to stop boring customers, make it all about them – the heroes of the story you’re telling.
People don’t pay attention to facts and figures until they’re bought into the story.
And they only buy into the story of a hero.
When it comes to buying things, they only care about the stories where they are the hero and that what they’re buying will help them succeed.
Therefore, to convince people to buy your product or service, make them the hero of the story you’re telling. (Leaving you and your product/service as the guide that will help them succeed.)
Be customer focused, meaning focus on what’s in it for them when you talk about your product/service.
And be clear; don’t make them think too hard to understand what you’re all about, the transformation you’re offering, and what you want them to do next.
It’s solid logic packaged in the framework that you’re writing your marketing materials like a “story” that keeps customers engaged.
By The Rubric, Building A Story Brand scored “Excellent” for arguments.
Building A Story Brand Review – Practicality
To be fair, Building A Story Brand becomes more and more practical throughout the book, and the external resources are well executed to help the reader put theory into practice.
That said, there is a reason there are professional marketers, so it’s not reasonable to think you’re going to walk away from this book making marketing look easy.
By The Rubric, Building A Story Brand scored “Decent” for practicality.
Building A Story Brand Review – Readability
There was nothing taking away from the readability of this book. It was easy to read, well organized, and presented well throughout.
By The Rubric, Building A Story Brand scored “Excellent” for readability.
Building A Story Brand Review – Enjoyability
Building A Story Brand is a technical marketing book. For all the stories woven into it, it’s still a business book. And so it wasn’t painful to read, but it wasn’t that exciting to read, either.
By The Rubric, Building A Story Brand scored “Decent” for Enjoyability.
Building A Story Brand Review – External Resources
Building A Story Brand is a book meant to market the author’s marketing company and courses. This is clear with the external resources to which he referred in every chapter, and for which you must give up your email address and create a login in order to use.
That said, the external resource is a free software to help you implement what’s being taught in the book, and as far as I have had the time to explore it, it is well executed.
By The Rubric, Building A Story Brand Scored “It’s a Start” for external resources.
Building A Story Brand Review – Rhetoric
Building A Story Brand was written to help sell the services of the author’s company.
It is well executed and well worth the read, but at the end of the day it is meant to bring the reader into the author’s fold so that the reader will buy more stuff.
By The Rubric, Building A Brand Story scored “Excellent” for rhetoric.
Building A Story Brand Review – In Total
I definitely recommend reading Building A Story Brand. It’s a useful text as a whole to help you if you’re doing your own marketing, or to help you manage marketers working for you.
But the 13th chapter by itself is worth the cost of the book. It is a fabulous look at how marketing from the inside out can transform your company culture and fulfill on your marketing promises making everyone – you, your team members, and your customers – much, much happier.
By The Rubric, Building A Story Brand scored “Excellent” in total.
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